Seat belts can help save lives in an accident. But if your body was thrown forward against the seat belt, you may have a bruise on your neck, chest, back, or belly. A bruise may cause changes in skin color and swelling may also occur. A scrape may cause pain, redness, swelling, and bleeding. So here are some Shocking portraits of the searing bruises that seatbelts can leave behind after an accident. It shows how it is important to wear seat belts while traveling.

NZ Transport Agency(NZTA) has conducted a campaign in order to reduce the number of deaths on NZ roads. As per them, 90 people die each year since they weren’t wearing their seatbelt, most of them are young men in rural areas. Therefore, these portraits are of 10 real-life crash survivors, whose post-crash injuries were recreated by the SFX make-up company PROFX.

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Liam Bethell

tattooed man
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Kahutia Foster

old injured man
“A seatbelt really does leave a mark like this,” emergency medical specialist Dr. Natasha McKay, who provided her expertise to the project, explained. “They will save your life, but they will leave you a mark to show how they’ve done it.” ourproductionteam

Dion Perry

boy who faced car crash
The campaign has been shown on billboards around the country, with the survivors releasing emotional videos that tell their story. The aim is to get people sharing their own survival stories, stressing the positive impact of seatbelts and the joy of being alive to tell the tale. ourproductionteam

Dan Mason

tattooed boy
NZTA, who worked closely with marketing communications company Clemenger BBDO, was looking to change the attitudes of some men, who view the seatbelt as an optional extra rather than a life-saving necessity. “We’re selling an undesirable product to these guys,” spokesperson Rachel Prince told Designboom. “Research told us they think seatbelt messages are for kids, for the elderly, for everyone else. We worked with them to make the undesirable something they wanted to buy.” ourproductionteam

Rick Haira

fat injured man
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Dylan Chirnside

one eyed punk man
Back in 2014, Willy Carberry’s car crashed into a power pole at speed before flipping over onto its side. He only survived the horrific accident because he was wearing his seatbelt, and he had the bruise marks across his chest to prove it. ourproductionteam

Willy Carberry

thug looking man
“F***ing put a seatbelt on,” was his blunt message to guys who think they are invincible. In an interview with stuff.co.nz, he stressed that fate can be out of your hands when you’re out on the road, it’s not necessarily going to be a fault of your own that leads to a crash. “”It doesn’t matter how short the trip is. You never know who’s going to come out of the intersection and t-bone ya, or reverse out of a driveway, or an old lady going down the road, having a stroke.” ourproductionteam

James Mcdonald

injured young man
“If you don’t wear it, you’re gambling with your life, if you ask me.” ourproductionteam

Will Giles

angry looking man
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James Liberona-Feek

injured man on wheel chair
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Check out some of the survivors’ hard-hitting and emotional videos below

Here’s what people had to say – many shared their own stories

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