There are several reasons why people like Netflix, it is almost flawless so you get addicted once you start using it.
A UK Based company has come up with a method to prevent people from sharing their credentials for Netflix and other streaming services like Hulu, Amazon, and Prime.
UK Synamedia has designed a software where they can track all the users who share credentials of online streaming services.
The firm unveiled the artificial intelligence software at the Consumer Electronics Show (CES) 2019 in Las Vegas. The technology, it says, “combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.”
The software works by deciphering uncommon patterns by users of streaming service accounts. As an example, the software can track if the users have different tastes and also the different geographical locations, but sharing a password. The software also can find out if users have shared passwords with a family member who lives far away from home.
According to one Magid survey, nearly 26 percent of millennials use a password from someone else’s account to binge-watch shows on an online streaming service. Some Experts argue that this can all add up to hundreds of millions of dollars in potential revenue that streaming companies aren’t earning.
“Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action,” said Jean-Marc Racine, Synamedia’s chief product officer.”Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
There is no major reason to be worried for the moment because sharing password may allow the online streaming services to convince new users to buy in.
Netflix CEO Reed Hastings has spoken about customers being able to share their login details with friends and family.
“We love people sharing Netflix,” said company CEO Reed Hastings at the Consumer Electronics Show 2016, in Las Vegas. “That’s a positive thing, not a negative thing.”
HBO CEO Richard Pleper said in 2014, “It’s not that we’re ignoring it, and we’re looking at different ways to affect password sharing. I’m simply telling you: It’s not a fundamental problem.”
However, as per the terms and conditions of all the major streaming services note access to content is only for personal use and not to be shared with others. however, if you do share, then the account holder is answerable for the actions of the third party.
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I am a Business Management graduate from the University Of Staffordshire (UK) and a qualified personnel officer who completed the National Diploma of Training and Human Resource development at Institute of Personnel Management (Sri-Lanka).
Apart from my professional career in the field of HRM, I am also a freelance writer of web and business contents.